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The agency is moving away from last-touch attribution to measure performance against metrics that can’t be gamed, like its “qCPM,” or cost for every 1,000 quality impressions: viewable, on-target, brand-safe, in-geo and within acceptable frequency range. “We’re taking it upstream, closer to the strategy and the brand. We hope their stories will inspire all of you to push the industry even further in the year to come. Here are AdExchanger’s top 10 programmatic agencies, ranked from 10th to first. This is a list of government agencies engaged in activities related to outer space and space exploration.. As of 2018, 72 different government space agencies are in existence; 14 of those have launch capability.

For instance, it’s helping Lowe’s navigate tech and service providers to stand up a stack in-house. March for Our Lives, 'Price of Our Lives', Ryan O'Rourke and Alberto Ponte, Wieden & Kennedy, Diversity & Inclusion Champion of the Year, TD Ameritrade, 'The First Ad in the Blockchain', NFL Playbook: Tracking how brands are marketing around an uncertain season, Jay-Z’s new pot brand targets the borders of legal/illegal states in first campaign, ‘Biden’s Moment’: Watch conservative PAC The Lincoln Project’s most pro-Biden ad yet, What’s next for streaming? In fact, it aims to enable the process – providing consulting, systems integration and overflow staff support. “When it’s all bundled together, it’s really hard to tell what's working.”.

Kepler’s 150 employees take a 35-module training course and continued education spanning client relations, coding, ad ops and ad tech systems integration.

Read more about our thinking AMP refreshes CRM files and daily to keep match rates up to date and uses machine learning to segment and activate audiences in real time. Read more 360i is unique in how it integrates creative and media. Born as a search agency, 360i launched an in-house programmatic team five years ago that’s since grown to 126 employees with a presence on every client account. Agency Directory . Despite its prowess in programmatic and tech, don’t mix up Texas-based indie agency PMG with a vendor. It trains 4,000 advertisers, agencies and management consultancies on the DBM stack every year, including marketers from Nestle and Sesame Street. “Paid, owned and earned should be planned together," 360i Chairman Bryan Wiener said in a previous interview with AdExchanger.

With regard to open exchange bids, it has built custom tools that ensure quality, like crawling Ads.txt files and checking where buys run at the log level. Featured Articles.

Targeting on a one-to-one basis is becoming a reality in digital.”. Lindsay Rittenhouse
By All media buys run through the agency’s proprietary Kepler Intelligence Platform (KIP), which automates audience creation and optimization. These agencies will be based on sheer determination on dealing with problems quickly Here are the top 10 best intelligence agencies in the world. “We’re very clear that we’re not an analytics or data science shop,” said Dustin Engel, who heads the data science group at PMG. Almost all of the intelligence agencies listed here mainly deal with external threats, so don’t expect to see agencies such as the National Security Agency (NSA) and the Federal Security Service (FSB).

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