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Instagram is rolling our constantly new features and related metrics. Because stories are instant and ephemeral (unless you’re using Highlights), it may seem that setting KPIs for measurement is unnecessary.

The fewer exits you get, the better. It’s possible your audience may be missing the link and needs a little nudge in the right direction: Similar to engagements for photos and videos, replies are the number of times someone has directly responded to a portion of your story. You can add parameters (such as utm_source, utm_medium, and utm_campaign) to a URL to capture reporting data about the referring campaign. Include elements of humor, surprise, or insider perspectives.

Upgrade now to get access or start scheduling stories!

Your email address will not be published. Luckily, there are a ton of creative features you can use to improve your Instagram Stories content within the app! Here are a few features that EmbedStories provides: Here is a quick view in a comparison mode for the insights of the generated stories in the EmbedStories system: Regarding the Instagram analytics of the stories embedded on your website, here is a sample view of the report about the performance of a story beyond Instagram: When it comes to using the Stories format to create and boost sponsored ads, the results that most of the companies are getting are pretty awesome.

Other tech giants are also following the trends with the recent launches of LinkedIn Stories and Google Stories. While many of these analytics are currently offered within the Instagram business profile, the Creator Studio dashboard makes it easier for users to access their metrics directly from their desktop. But, if you want to have a professional approach in the stories insights analysis, you will need a third-party tool or software that will help you do more with your stories data. How To Access Instagram Story Insights. We’ve outlined these 5 data points to understand the power of the Instagram stories and why this format is gaining so much traction.
If you still have not seen the Insights section in your Instagram account, here are the steps on how to access them.

We are all aware that Instagram stories in a very short time have acquired the attention of every marketer in the world. How do you use the data? Use this as a warning sign that your story wasn’t interesting, was too long, or wasn’t cropped properly.

Taps are interesting, albeit a bit ambiguous, metrics that leave the quality of your content open to interpretation.

So if you posted a story and reached one person who viewed your story five times, Insights would show one reach and five impressions. The difference comes from the fact that a single person can view your story multiple times.

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