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The rebrand was announced on the Science Museum's Twitter page this week, complete with an eight-second animation that showed off its new … Today, it’s firmly entrenched as a design favourite in the public eye. Brand New uses Mercury Text ScreenSmart and Operator ScreenSmart from Hoefler & Co. on New Logo and Identity for Science Museum (and Science Museum Group) by North, New Logo and Identity for Science Museum (and Science Museum Group) by North. The Science Museum Group museums are now re-open to the public. London's Science Museum has revealed its new look courtesy of top branding agency North Design – much to the annoyance of the team behind the museum's previous award-winning identity, Johnson Banks, which took to Twitter to voice its opinions..

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So why has the Science Museum rebranded? There's no information currently available about North Design's brief. All rights reserved.

Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. For anyone that can genuinely not afford the subscription cost we will happily provide a free subscription. Each programme closely reflects our brand values and royalties from products sold help to directly fund and support our museums. So we won't be seeing a bitter (or comedy) back-and-forth Twitter spat between the studio and Johnson Banks, with the Science Museum caught in the middle. What we do know is that the rebrand covers the brick and mortar museum itself, plus the Science Museum website and social media platforms.

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Science Museum Group Enterprises Ltd handles the licensing programme for the Science Museum, the National Railway Museum and the Flying Scotsman. "It takes a little bit of working out, but ‘decoding and sharing’ seemed an apt analogy for the museum itself," Johnson Banks explained on its website. Reviewed Oct. 11, 2017 by Armin No Comments on New Logo and Identity for Science Museum (and Science Museum Group) by North Industry / Culture Tags / # condensed # gradients # london # museum # north # sans serif # uppercase

This echoes the gradient shading and colour palette that accompanies the redesign. #dodgykerningmethinks #notbitter pic.twitter.com/OoQCTWhIK6October 4, 2017. Bath

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Typography is the centrepiece of the rebrand, with 'Science Museum' now spelt out in an all-caps, sans-serif font that becomes thinner and thinner as the letters go on. @johnsonbanks’ Science Museum was a gem. UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. There are some similarities: Johnson Banks' branding for the Science Museum was also typographically playful, for example. https://t.co/QmbVZZWBrOOctober 5, 2017. Hello world! Why has it replaced its 2011 D&AD award-winning branding by Johnson Banks? Can you guess these brands from their original logos? 01 ... still museum branding is a neglected research field. Creative Bloq is supported by its audience. How to make Instagram Stories people can’t stop watching, The best website builder for small business 2020.
Receive news and offers from our other brands? BA1 1UA. © Good for 24 hours and one-time use only. The agency behind the rebrand, North Design, has been remarkably low-key about the rebrand so far. Blocky and laid out in rows and columns, the logo took its cue from code and digital typefaces. London's Science Museum has revealed its new look courtesy of top branding agency North Design – much to the annoyance of the team behind the museum's previous award-winning identity, Johnson Banks, which took to Twitter to voice its opinions. Science Museum … Rebranding a national treasure. Today we are proud to unveil our new visual identity and website https://t.co/UXGsUy54Ob pic.twitter.com/QnZWdM3rdpOctober 3, 2017. Learn more. Perhaps this is for the best: if you were to type a sentence with that font, it would vanish before you finished. There's no mention (at the time of writing) of the work on its website, and the museum itself hasn't further explained the thinking behind the new identity. We're more interested in how opinions will sit in a few months' time, when the public have had time to digest the new design – and when we have more information on the brief given to North Design. North Design is remaining tight-lipped in the midst of all this drama. Seven into one does go Pew Center for Arts & Heritage Brand architecture & identity And while the typography thins out in the name of the museum, this distinctive typographical quirk is saved only for one headline on the Science Museum's site. No questions asked.

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