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"There's probably stuff people are working on that hasn't broken yet. The new dessert selection was “a tasty, healthier ice cream that is bursting with flavour and nutritional benefits”. There's some big brands out there that haven't really broken through, and it will be interesting to see what they come up with when they land.".

For instance, Graham has reservations around ice cream and yogurt but is generally positive about the future of the category as a whole. Aldi’s two variants under its Gianni’s brand – Salted Caramel and Choc Chip Cookie Dough (rsp: £1.99) – contain 302 and 352 calories per 480ml tub respectively. Some of the more established UK kefir liquid milk brands can be purchased for around £1.45 for a 250ml bottle and as little as 90 pence for a bigger format from one of the Polish manufacturers. “A large proportion of the studies that support these findings were conducted in vitro or in animal models.

Lactose-free, and containing 13 strains of live, friendly bacteria, Graham’s Goodness Kefir is high in protein, calcium and vitamins B12 and B2. Renton alludes to overcoming the price barrier. It is the latest addition to Graham’s Goodness brand, which launched in March, Retailer introduced the range in all 715 UK branches with a buy one get one half price promotion, More than 40% of the nation’s kefir was consumed by over-65s in 2018. The launch of Goodness comes after Aldi and Asda both unveiled reduced-calorie ice cream ranges. However, with kefir essentially a product geared toward health and wellness, it's difficult to imagine consumers wanting or even willing to mess with making their own. They are all things that are on the up as it were and they are all things that are broadly the same because they are all about gut health.". It’s lactose free, contains billions of live cultures, 13 strains of live bacteria and is high in protein, calcium and vitamins too! Graham’s Goodness Kefir is loaded with probiotics which can provide all kinds of health benefits for your gut. How To Make Milk Kefir WITHOUT Grains - Making Healthy Homemade Fermented Foods | The Food Nut - Duration: 3:25. A NEW fermented milk drink, aimed squarely at the new year's healthy eating market, has been launched by Stirlingshire processors Graham’s The Family Dairy. In the first few weeks of Covid-19, people weren't buying protein products they were buying bulks of butter and bacon. Kefir is a probiotic similar to yogurt in that it contains naturally occurring 'good' live bacteria, along with yeast. However, a potential drawback, as with vitamins and supplements, is kefir products tend to be pricey, with a lack of scale economies and their positioning as premium products factors. These adverts enable local businesses to get in front of their target audience – the local community. A 500ml Bio-tiful drink can cost £2.25 in Sainsbury’s, the UK’s second-largest grocer by sales. "It's been a stratospheric rise", she says. Graham’s Goodness Kefir will be in Aldi stores across Scotland from early January 2020 and is made with Scottish milk from their 110 farming partners, billions of live cultures … That said, the coronavirus has probably brought further impetus to a category that was already growing, albeit still in the nascent stages of development as far as the UK is concerned. A source of magnesium, phosphorus and calcium, kefir also contains vitamins such as A, B2, B12, D and K, and is gluten-free, low in lactose and with no added sugar, making it an alternative to supplements and probiotic tablets. All Rights Reserved. In the UK, kefir milk drinks dominate, followed to a lesser degree by yogurt, cottage cheese, quark, and more recently, ice cream. In a 2017 report, London-based The Nutrition Society said scientific studies had supported the health benefits of kefir.

Its list of health claims is lengthy too. Bio-tiful, however, details on its website the ingredients needed to make kefir along with step-by-step instructions, a clever marketing tool to get more consumers to try the product and a mark of transparency. Robert Graham, the owner of Graham's The Family Dairy, which recently launched kefir milk drinks under its Goodness brand, agrees Covid-19 has accelerated the interest in kefir but it was a long-term trend already in place based around the attributes of "provenance, natural and protein". Certainly, Covid-19 has put a bit more wind in those sails because at the start people weren't buying healthy products. However, opinions differ as to whether kefir products outside of drinks can have the same appeal.

The Goodness range of ice cream was “a perfect complement to all our latest high-protein dairy products due to their natural, fresh ingredients created by a Scottish family business” said Graham’s MD Robert Graham. As a subscriber, you are shown 80% less display advertising when reading our articles. If you have a complaint about the editorial content which relates to inaccuracy or intrusion, then please contact the editor here. Leave for 24-36 hours at 20 C or until Kefir starts to settle 4. Lowicz, Krasnystaw, Milko and Jana, all originating from Poland, are also available in some UK supermarkets. Kefir does just this.". Meanwhile, Asda’s own-label offer (rsp: £2.50) comes in Peanut Butter, Birthday Cake and Vanilla, with calories ranging between 332 and 392 per 473ml tub. ©Copyright 2001-2020.

"Those are the sails that we have attached our business to. Beetroot Falafels with Kefir and Tahini Bean Dip. Kefir is said to offer health benefits such as boosting the immune system, lowering blood pressure and cholesterol, aiding depression and combating obesity. And the upward trend in kefir is expected to remain beyond the crisis. Affordability will also be a consideration, with prices likely to come down as the supply and demand dynamics change with more players coming onto the market. Stir contents of 1 x Kefir sachet into 1L of milk 3. Get involved with the news in your community, This website and associated newspapers adhere to the Independent Press Standards Organisation's Editors' Code of Practice.

Published from its offices at 200 Renfield Street Glasgow and printed in Scotland by Newsquest (Herald & Times) a division of Newsquest Media Group Ltd, registered in England & Wales with number 01676637 at Loudwater Mill, Station Road, High Wycombe HP10 9TY – a Gannett company. It's generally agreed among the larger and more established UK players that Covid-19 has accelerated demand for kefir products, given claims they boost immunity as well as a host of other health benefits, but the pandemic has not been the underlying stimulus behind the interest.

"Consumer attitudes are changing and there is more and more importance put on sustainability, the environment and health,” says Molly Benbox, a market analyst at Bristol-based Yeo Valley. It’s lactose free, contains billions of live cultures, 13 strains of live bacteria and is high in protein, calcium and Some studies have found a general anti-inflammatory effect from kefir consumption, and it has long been used as a traditional remedy for upset or irritated digestion.

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