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A video testimonial that can work for candidates and clients. How to Write a Testimonial for Employees. That makes for a lot of eyeballs on your careers page. For those who want more in-depth information on each experience, there’s a video on standby. Data from the latest Talent Board North American Candidate Experience Research Report shows the below examples of content candidates prefer. As manager or owner of a business, employees may turn to you for testimonials and references for new … Asking them to answer the question as if they were talking to a close friend enables them to feel friendly, warm and not too formal when they respond. What Is a Good Performance Objective for Someone Who Needs to Improve Their Teamwork Skills? A good testimonial is short. Employee testimonials can be an even bigger draw for potential candidates. Some employees start a job unsure about the path it will take them down. It’s the most important aspect for candidates when they research a company.

But if working with your company gave that same employee the opportunity to find a mentor and get an education to develop a real career, this becomes a great testimonial. By using our site you agree to our use of cookies to deliver a better site experience. The Cleaning Authority does an excellent job here by providing names, locations, and pictures with their employee testimonials.

We use cookies. Encourage employees to have fun when writing these; you may be surprised to learn what they feel are the greatest things about your company. Videos are a powerful tool for building your employer brand. That’s why the best career sites feature an employee testimonials/branding section. Not only can they live on your career site, but they can also be shared through social media. Sure you like your job, but why not work at our company where you’ll LOVE your job! One of the testimonials is even a video, helping to provide another source of validation for those who maybe don’t want to read as much. That’s why the best career sites feature an employee testimonials/branding section. Long testimonials are unlikely to be read by visitors. Ask employees to talk about professional goals or how working for the company has helped to achieve personal goals. Their video testimonial also strengthens the call to action for candidates by showing real people. These are samples that get an employee thinking about the beneficial aspects of the job and company. What it’s like to work there, the day-to-day, and their favorite parts. When not writing, Kimberlee enjoys chasing waterfalls with her son in Hawaii. If you are expanding your loyal team, consider asking your employees to write testimonials about working for the company. Employees want to feel as if they are more than just a warm body and when managers inspire people to do more, great things happen for everyone and the company. How to write a testimonial. Employee reviews are social proof that helps persuade others who trust your employees more than you. Here at CareerPlug, some of our employee testimonials show the growth opportunities our employees have received. You want the testimonial to be unique to the employee but not too personal. Testimonials often start with a little background about the employee's history with the company. Testimonials are vitally important for people as well as businesses and products. Strong candidates who push your company forward want to know that there is an opportunity for promotion. While employee testimonials can be great for showcasing personal and professional life at your company, you can also use this as an opportunity to highlight employment growth opportunities.

Your company careers page. How Can I Help My Employees Through the Transition of Closing a Company? Things like team photos and videos can do wonders for building your employer brand. An employee testimonial, when done well, might just be that call to action a great passive candidate needs to work at your company instead. Here are three writing tips for great testimonials. This helps keep employees on track with the direction you want the testimonials to go in. They might not know exactly what to say at first, but you can help them with a few simple tips.

It shows those outside of the company that you value talent and will cultivate. It also shows what clients will experience when going to Hand and Stone. Adding this to your testimonial wheelhouse can make them feel that as the company grows, they will grow. Attract Look at this example of a long, rambling testimonial… Our client Romp n’ Roll does a great job here including 5 employee testimonials.

Including photos was also a great call as it helps bridge the gap between a job seeker and employee by showing someone in this role. A job description on a job board usually doesn’t show that. If your company does a great job providing a strong work-life balance, make sure that’s evident on your careers page.

Aren’t job seekers going there? How to Showcase Your Company Culture to Attract Talent on Social Networks. Here are 5 examples of awesome employee testimonial pages I found on company career sites: The types of content on your career site impact how candidates perceive your company, workplace and values. What about job boards like Indeed and LinkedIn though? Some people might respond by saying that the benefits package is what they love, whereas others will love their flexible schedule.

How it’s written will determine it’s effectiveness. Mosquito Hunters does a great job showing why employees love working for them because of their work-life balance. Perhaps one person started with your company when you started the company and was only there part-time to file customer forms. Twenty years later, that person could be your Vice President of Marketing, responsible for a department of 15. Employees are one of your biggest assets in recruiting. An employee testimonial, when done well, might just be that call to action a great passive candidate needs to work at your company instead. Our client Hand and Stone hit the head on the nail with their employee testimonial. When it comes to employee testimonials, more is better. Resources So, to try and grab those great active and passive candidates, we put together some of our clients, and our own, best employee testimonials. Create a list of open-ended questions to help guide the employee. How do I Write an Employee Performance Appraisal Report? Bonus points for adding a name with the testimonial, which makes it seem a bit more real. It’s not a testimonial but it gives candidates a real sense of what their job is going to be like. 1. Hire. How to Write a Letter of Reference for Your Employees When a Company Is Forced to Close, How to Write an Effective Negative Response to an Employee, How to Write Humorous Performance Appraisals, Chief Executive: Companies Can Attract Talent With Employee Testimonials. I’ve highlighted 4 of the top 5 types of content candidates prefer that can help you improve your employee testimonials content.

Better yet, show it! At first, a person's goal could simply be to get a job with benefits. ... the type of food they serve and a quote from an employee. Before writing the testimonial, answer a few questions about the employee to help generate ideas on what to include. better testimonials for individuals and businesses..
While job seekers are applying for jobs through job boards, the best potential candidates are checking out your careers site.

They also get some bonus points for adding a video that shows some of the day-to-day of an employee. Many employees will enjoy recounting the story of growth. Providing pictures and locations can help candidates feel like the praise is coming from a real person. Spread the love Employees are one of your biggest assets in recruiting. The more testimonials you have, the better the potential candidates will understand what it’s like working at your company. Employee testimonials can also serve as a great way to reach passive candidates. “Candidates trust the company’s employees 3x more than the company to provide credible information on what it’s like to work there.” – Career Arc. This demonstrates to anyone reading it that people stay with the company and have opportunities for job growth and promotion. April 29, 2020 by Nick Misa in Company Career Site, Tags: Employee Branding Employee Testimonials Recruiting Content, Talent Board North American Candidate Experience Research Report, Coty Employee Testimonial Page (Day in the Life/FAQ-based), Nike Employee Testimonial Page (Video-based), Spectrum’s Employee Testimonial Page (Video-based), Nationwide’s Employee Testimonial Page (Video-based.

Your employee testimonials on your careers page should show real people when you can. Over 70% of candidates conduct their research on a company while over 60% of candidates are prioritizing careers sites for research, How to Hire Seasonal Employees: Tips for the 2020 Holiday Season, 2021 Planning: Virtual Workshop with Cultivate Advisors, How to Create An Effective Employee Referral Program. So, to try and grab those great active and passive candidates, we put together some of our clients, and our own, best employee testimonials. Kid-to-Kid pulls in job applicants through a team leader in Augusta, GA highlighting they “have never worked anywhere that went out of their way to help [them] when [they] needed it.” It’s easy to see from this testimonial that Kid-to-Kid values a strong sense of community. They don’t just want to see a job opening, they want to know what it’s like working at your company. Over 70% of candidates conduct their research on a company while over 60% of candidates are prioritizing careers sites for research. There’s also the added bonus of knowing that managers are flexible, which could be important to candidates in a job search. An employee testimonial is great because it provides validation to job seekers. Have employees state how long they have worked for you and what their original job title was and what it is now. With more than 15 years of small business ownership including owning a State Farm agency in Southern California, Kimberlee understands the needs of business owners first hand. How are testimonials written? Successfully showing off strong company culture starts with strong social proof. They can help spark your inspiration and get the story flowing. They show real employees talking about their real experiences at work. This professionally done video shows candidates what it’s like working for the company. Before you start writing, think about the following questions. In part 1 we looked at strategies to help you get better testimonials for your business. Each has a reason they are great and can offer insights on how to buff up your recruitment marketing.
When people are happy at work, it shows in team morale, productivity and consumer satisfaction. A testimonial should be fun and light in tone. Consider your perception of that employee when he was hired, how that perception may have changed and what you feel his biggest asset to the company is. Everyone wants to be a part of a community, whether it’s at work or home. While you don't want people to think you are hosting a party every day at the office, it is important that the feeling of the testimonial demonstrates joy and happiness on the part of the employee. Employee testimonials are a great way for a business to attract new talent and customers. Did you know: “Candidates trust the company’s employees 3x more than the company to provide credible information on what it’s like to work there.” – Career Arc Employee reviews are social proof that … What would you say to a friend who was thinking about working here?

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